Interaction

In the early days of the Internet, a Web site was simply a reflection of the company brochure, word for word, photo for photo. Oh, and a link saying "e-mail us for more information!".

Those days have been left behind, and now your Web site is a powerful tool for interacting with your customers. Your Web site can be flexible and tailor itself to the specific needs of each visitor, it can give them what they're looking for, whilst also collecting invaluable information for you.

How you take advantage of this opportunity requires a change of mind set, you have to forget the idea that someone looking at your Web site is the same as them reading your brochure, and grasp the reality that when they look at your site, they're sat in your office, talking to your staff, finding out what they want to know.

In light of this you now have the chance to offer more to your customer, and also find out more of what they expect and desire from you. If you offer your visitors things to do on your site, they'll feel more involved, and stay for longer, increasing their knowledge of your company and increasing the likelihood of you gaining their custom.

At the simplest level, include a contact form which not only e-mails you the visitors comments, but sends an e-mail to them with a summary of your products and services. Let them specify the things they're most interested in, and send them information about those. This greatly deepens the level of contact between you and the visitor.

You might like visitors to be able to run a search on your site, or to be able to perform some calculations, or fill in a form to see what solution is best for their needs, or run a survey, a poll or a quiz.

The possibilities are truly endless, and we'll always be happy to suggest ideas to help you to make the most of your Web site.

Keeping Your Site Up-to-date

Another great thing about Web sites is that they can be changed easily and frequently. A disadvantage is that your Web design firm will often be busy and may take a day or two to make minor additions to your site. Or maybe you know that you'll be adding or updating items to your site on a regular basis, weekly, daily or even hourly. Then it becomes impractical to keep sending the updates to someone else, so we offer a way for you to update the Web site yourself, it's easy to use and effective.

We give you password protected access to a series of tools which allow you to edit and update certain parts of your Web site. The simplest example is if you want to have a "news" page on your site. You go to your Web site, enter your password, click on "Add news item", fill in the details and then your latest news is available on the Web site for all to see.

It really is as easy as that. And of course we offer a highly flexible solution to meet your requirements, allowing you to change text and graphics on your site, add files to be downloaded, change photos of products, update price lists etc.

For examples of this system in use please see the following sites that we have designed:
Quartzlock (UK) Ltd - All news, events, resources and links on this site are controlled by a very easy to use content management system.
Professional Passport - This entire site is managed by an advanced version of our content management system.
Ready to Leave - The products for sale on this site are added, complete with photos and all details, from an easy to use content management system, which allows the Ready to Leave staff to keep their product range and stock levels up to date and also handle all of their orders.

All of these solutions provide our clients with a really easy to use system of keeping their Web sites up to date, with no ongoing cost, and as soon as the change is made it's live to the world. To find out how you can benefit from a content management solution please get in touch with us.

 
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